## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: Mechanical Engineering / Mechanical (CAD/CAM) / Mechatronics / Automobile Engineering / Fabrication Technology Subject Code: DI05000311 Subject Name: Product Design and Development | w. e. f. Academic Year: | 2026-27 | |---------------------------|-----------| | Semester: | 5 th | | Category of the Course: | MOPEC-02 | | Prerequisite: | Students should have a basic understanding of various engineering materials, their properties, and common manufacturing processes such as casting, machining, moulding and welding. Additionally, the fundamental knowledge of engineering drawing, basic awareness of metrology, tolerances, and production methods will support better understanding of the product design considerations. | |-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Rationale: | The subject Product Design and Development is designed to introduce the diploma students to the systematic approach of transforming ideas into functional and manufacturable products. In today's competitive industrial environment, successful products require not only functionality but also considerations of cost, manufacturability, reliability, ergonomics and sustainability. | ## Course Outcome: After completion of the course, the student will be able to: | No | Course Outcomes | |------|-------------------------------------------------------------------------------------------------------------| | CO1 | Utilize product design fundamentals and value engineering concepts to evaluate product functions and cost. | | CO2 | Use QFD to develop product concept based on customer needs. | | CO3 | Apply product design tools including CAD and concurrent engineering in the product design process. | | CO4 | Apply DFX and DFMA principles to design manufacturable, reliable and cost-effective products. | | CO5 | Apply ergonomics principles and prototyping techniques to realize product concept. | Page No : 1 of 5 ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: Mechanical Engineering / Mechanical (CAD/CAM) / Mechatronics / Automobile Engineering / Fabrication Technology Subject Code: DI05000311 Subject Name: Product Design and Development ## Teaching and Examination Scheme: | Teaching Scheme (in Hours) | Teaching Scheme (in Hours) | Teaching Scheme (in Hours) | Total Credits L+T+(PR/2) | Assessment Pattern and Marks | Assessment Pattern and Marks | Assessment Pattern and Marks | Assessment Pattern and Marks | Total Marks | |-------------------------------|-------------------------------|-------------------------------|-----------------------------|--------------------------------|--------------------------------|--------------------------------|--------------------------------|----------------| | L | T | PR | C | Theory | Theory | Tutorial / Practical | Tutorial / Practical | | | L | T | PR | C | ESE(E) | PA(M) | PA (I) | ESE (V) | | | 3 | 0 | 0 | 3 | 70 | 30 | 00 | 00 | 100 | ## Course Content: | Unit No. | Content | No. of Hours | % of Weightage | |-------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------|-------------------| | 1 | Product Design Fundamentals & Value Engineering Product Design Fundamentals 1.1 Product design - definition, need and importance 1.2 Product development process - stages and overview 1.3 Difference between product design and product development process 1.4 Product Life Cycle (PLC) 1.5 Product policy of organization 1.6 Selection of profitable product 1.7 Introduction to Intellectual Property / Patents 1.8 Product analysis (with suitable examples) 1.9 Case studies of successful / unsuccessful product development Value Engineering 1.10 Introduction to Value Engineering 1.11 Value = Function / Cost concept 1.12 Types of functions: Primary, Secondary, Unnecessary 1.13 Functional analysis (FAST - basic idea) 1.14 Advantages and applications of Value Engineering | 09 | 20% | | 2 | Customer Needs & Concept Development 2.1 Customer needs identification methods 2.2 Quality Function Deployment (QFD) / House of Quality 2.3 Pugh Concept Selection Matrix | 09 | 20% | Page No : 2 of 5 ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: Mechanical Engineering / Mechanical (CAD/CAM) / Mechatronics / Automobile Engineering / Fabrication Technology Subject Code: DI05000311 Subject Name: Product Design and Development | | 2.4 Market survey and benchmarking 2.5 Product specifications 2.6 Concept generation: Brainstorming, SCAMPER, Morphological analysis 2.7 Concept selection methods | | | |----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----|-----| | 3 | Product Design Methods and Tools 3.1 Introduction to product design tools 3.2 Role of CAD in product design 3.3 Introduction to Robust Design 3.4 Introduction to FMEA (Failure Mode and Effect Analysis) 3.5 Modular vs. Integral architecture 3.6 Concurrent Engineering: Concept, Applications and advantages 3.7 Reverse Engineering: Concept, Applications and advantages 3.8 Introduction to Use of AI in product design and Development | 08 | 18% | | 4 | DFX Principles & DFMA Guidelines 4.1 Introduction to Design for X (DFX): DFM, DFA, Design for Cost, Design for Reliability, Design for usability and user experience (UX), Design for Sustainability / Green Design, Design for Recycling / Disassembly, 4.2 DFMA - concept and importance 4.3 General design guidelines (reduce parts, standardization, simplification) 4.4 Design for casting, machining, injection molding, welding 4.5 Design for manual assembly and efficiency metrics 4.6 Material selection for manufacturability 4.7 Case studies and DFMA applications 4.8 Basic cost considerations: Product costing and pricing basics | 10 | 22% | | 5 | Ergonomics, Prototyping & Product Realization 5.1 Industrial design basics 5.2 Aesthetics in product design 5.3 Ergonomics and anthropometry | 09 | 20% | Page No : 3 of 5 ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: Mechanical Engineering / Mechanical (CAD/CAM) / Mechatronics / Automobile Engineering / Fabrication Technology Subject Code: DI05000311 Subject Name: Product Design and Development | 5.4 Design for safety and comfort 5.5 Proof of Concept, Need and types of prototyping 5.6 Rapid prototyping - concept, advantages and applications 5.7 Working principle of FDM, SLA, SLS 5.8 Design testing and validation | | | |-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----|-----| | Total | 45 | 100 | ## Suggested Specification Table with Marks (Theory): | Distribution of Theory Marks | Distribution of Theory Marks | Distribution of Theory Marks | Distribution of Theory Marks | Distribution of Theory Marks | Distribution of Theory Marks | |--------------------------------|--------------------------------|--------------------------------|--------------------------------|--------------------------------|--------------------------------| | R Level | U Level | A Level | N Level | E Level | C Level | | 20 | 40 | 10 | 00 | 00 | 00 | Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom's Taxonomy) ## References/Suggested Learning Resources: | Sr. No | Title of Book | Author | Publication | |-----------|----------------------------------|--------------------------------------------------|-------------------------------------| | 1 | Product Design and Development | Karl Ulrich, Steven Eppinger and Maria C. Yang | McGraw Hill Publication | | 2 | Product Design and Manufacturing | A.K.Chitale, R.C.Gupta | PHI Learning Pvt. Ltd. | | 3 | Engineering Design | George Dieter , Linda Schmidt | McGraw Hill Publication | | 4 | Fundamentals of Product Design | Richard Morris | Bloomsbury Visual Arts Publication | | 5 | The Design of Everyday Things | Donald A. Norman | MIT Press | | 6 | Change by Design | Tim Brown | Harper Business | | 7 | Design for Manufacturability | David M. Anderson | Productivity Press, | | 8 | Universal Principles of Design | William Lidwell | Rockport Publishers | | 9 | The Laws of Simplicity | John Maeda | MIT Press | Page No : 4 of 5 ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: Mechanical Engineering / Mechanical (CAD/CAM) / Mechatronics / Automobile Engineering / Fabrication Technology Subject Code: DI05000311 Subject Name: Product Design and Development ## Open source software and website: - i. https://onlinecourses.nptel.ac.in/noc21\_me83/preview - ii. https://nptel.ac.in/courses/112107217 - iii. https://www.freecad.org - iv. https://www.blender.org - v. https://openscad.org - vi. https://www.thingiverse.com - vii. https://www.ideo.com ## Suggested Activities for Students: Other than the traditional classroom teaching and learning, following are the suggested student-related cocurricular activities which can be undertaken to accelerate the attainment of the various outcomes in this course. The students should perform the following activities in groups and prepare reports of about 5 pages for each activity. They should also collect/record physical evidences for their (student's) portfolio which may be useful for their placement interviews: -  Select industrial components (approved by teacher) and list the design factors. -  Conduct a mini market-survey and prepare a QFD chart for a chosen product. -  Apply DFMA principles to redesign a given component - count parts, suggest simplification. -  Prepare a prototype model (even from paper or cardboard) of a simple product and document it. -  Perform a 'Product Aesthetics Makeover' by evaluating an existing product and redesigning it to enhance the visual appeal and user experience. * * * * * * * Page No : 5 of 5