## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up w. e. f. Academic Year: 2025-26 Semester 4 th Category of the Course: MOPEC | Prerequisite: | ------ | |-----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Rationale: | Entrepreneurship plays a vital role in driving economic growth and creating employment. With initiatives like Make in India , Startup India and Vocal for Local , engineers are increasingly expected to become job creators rather than job seekers. This course equips diploma students with the knowledge, skills, and mindset to identify business opportunities, prepare feasible business models, and establish start-ups. It emphasizes innovation, management practices, support mechanisms, and ethical responsibilities, enabling students to convert ideas into scalable enterprises. | ## Course Outcome: The course content should be taught and implemented with the aim of developing different types of skills so that students are able to acquire following competency, after the Completion of the Course: | No | Course Outcomes | RBT Level | |------|-------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------| | 01 | Understanding the dynamic role of entrepreneurship and Startups by acquiring entrepreneurial spirit, resourcefulness, quality, competency, and motivation. | R, U, A | | 02 | Identify a Business Idea and implement it. | R, U, A | | 03 | Select suitable Management practices like leadership and Ownership, resource institutes. | R, U, A | | 04 | Overview of Support Agencies and Incubators. | R, U | | 05 | Building Project Proposal & knowing CSR, Ethics, Ex-Im, & Exit strategies. | R, U, A | *Revised Bloom's Taxonomy (RBT) ## Teaching and Examination Scheme: w.e.f. 2025-26 ## GUJARAT TECHNOLOGICAL UNIVERSITY ## Program Name: Diploma Engineering Level: Diploma ## Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up | | | | | Theory | Theory | Tutorial / Practical | Tutorial / Practical | | |----|----|----|----|----------|----------|------------------------|------------------------|-----| | L | T | PR | C | ESE (E) | PA(M) | PA(I) | ESE(V) | | | 3 | 0 | 0 | 3 | 70 | 30 | 0 | 0 | 100 | ## Course Content: | Unit No. | Content | No. of Hours | % of Weightage | |-------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------|-------------------| | 1 | Unit-1: Introduction to Entrepreneurship and Start - Ups 1.1 Definition, Traits of an entrepreneur, 1.2 Functions of Entrepreneurship - Job Creation, Innovation, Inspiration, Economic Development 1.3 Types of Entrepreneurship 1.4 Motivation for Intrapreneurship 1.5 Types of Business Structures, 1.6 Similarities and differences between entrepreneurs and managers. 1.7 7-M Resources 1.8 Micro, Small, Medium Enterprise/ MSME - Industry Registration Process 1.9 Startup India, Standup India and SSIP Gujarat & Startup registration process | 9 | 20% | ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma ## Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up | 3. | Unit-3: Management Practices 3.1 Industry, Commerce and Business 3.2 Types of ownership in the organization -Definition, Characteristics, Merits & Demerits 3.3 Different Leadership Models 3.4 Functions of Management- Merits & Demerits 3.4.1 Planning 3.4.2 Company's Organization Structure 3.4.3 Directing 3.4.4 Controlling 3.4.5 Staffing-Recruitment & management of talent. 3.5 Financial organization and management 3.6 Differences between Management and Administration | 12 | 27% | |------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------|-------| | 4 | Unit-4: Support Agencies and Incubators 4.1 State & National Level Support agencies and Current Promotional Schemes for new Enterprise 4.2 Start-up Incubation and modalities 4.3 Communication of Ideas to potential investors - Investor Pitch 4.4 Legal Issues 4.4.1 Contracts 4.4.2 Copyrights 4.4.3 Insurance 4.4.4 IPR 4.4.5 Licensing 4.4.6 Patents 4.4.7 Trade Secrets 4.4.8 Trademarks | 8 | 18% | | 5 | Unit-5: Project Proposal & Exit strategies 5.1 Project Planning i. Project planning and report ii. Feasibility study iii. Project cost estimation iv. Breakeven point, v. Return on investment & Return on sales 5.2 Corporate Social Responsibilities & Economic Performance 5.3 Business Ethics | 7 | 15% | Page 4 of 8 ## GUJARAT TECHNOLOGICAL UNIVERSITY ## Program Name: Diploma Engineering Level: Diploma ## Branch: All ## Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up | 5.4 Ex-Im policies 5.5 | | | |------------------------------------|----|-----| | Succession and harvesting strategy | | | | 5.6 Bankruptcy and avoidance | | | | Total | 45 | 100 | ## Suggested Specification Table with Marks (Theory): ## Distribution of Theory Marks (in %) | R Level | U Level | A Level | N Level | E Level | C Level | |-----------|-----------|-----------|-----------|-----------|-----------| | 35% | 32% | 33% | -- | -- | -- | Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom's Taxonomy) ## References/Suggested Learning Resources: ## (a) Books: | No. | Authors | Title | Publisher | ISBN | |-------|------------------------------------------|----------------------------------------------|---------------|-----------------| | 1 | Coulter | Entrepreneurship in Action | PHI | 978- 8120332978 | | 2 | E. Gordon & K. Natarajan | Entrepreneurship Development | Himalaya | 978- 9350230471 | | 3 | Robert D. Hisrich & Mathew J. Manimala | Entrepreneurship | McGraw Hill | 978- 9355324214 | | 4 | S S Khanka | Entrepreneurial Development | S. Chand | 978- 8121925580 | | 5 | A. K. Singh | Entrepreneurship Development & Management | J. B. Agency | | | 6 | R.K. Singal | Entrepreneurship Development & Management | Kataria | 978- 9351761591 | | 7 | Vasant Desai | Small Scale Industries and Entrepreneurship | Himalaya | 978- 8183189017 | | 8 | Roy Rajeev | Entrepreneurship | Oxford | 978- 0199458275 | | 9 | O.P. Khanna | Industrial Engineering & Management | Dhanpat Rai | 978- 8174091630 | | 10 | Tara Chand | Industrial Organization & Management | Nem Chand | | ## GUJARAT TECHNOLOGICAL UNIVERSITY ## Program Name: Diploma Engineering Level: Diploma ## Branch: All ## Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up | 11 | V. K. Sharma | Industrial Management & Entrepreneurship | Scientific Publishers | 978- 8172337993 | |------|---------------------------|-----------------------------------------------------------|--------------------------|-------------------| | 12 | Poornima M. Charantimath | Entrepreneurship Development & Small Business Enterprise | Pearson | 978- 9332546305 | | 13 | Anil Kumar | Entrepreneurship Development | New Age | 978- 8122433560 | | 14 | Steve Blank & Bob Dorf | The Startup Owner's Manual | K & S Ranch | 978- 0984999309 | | 15 | Eric Ries | The Lean Startup | Penguin UK | 978- 0670921607 | | 16 | Adrian Slywotzky | Demand | Headline | 978- 0753516893 | | 17 | Clayton Christensen | The Innovator's Dilemma | Harvard | 978- 1633691780 | | 18 | Brian Finch | How to write a business plan | Kogan Page | 978- 0749469189 | ## (b) Open-source software and website: 1. Ministry of Commerce and Industry (MoCI) - https://www.india.gov.in/website-ministrycommerce-and-industry 2. MSME Portal - https://msme.gov.in/ 3. MSMEx Startup Schemes - https://www.msmex.in/learn/government-schemes-for-startups-andmsmes-in-india/ 4. Startup India - https://www.startupindia.gov.in/ 5. Stand-up India - https://www.standupmitra.in 6. SSIP Gujarat - https://www.ssipgujarat.in/ 7. Make in India - https://www.makeinindia.com/ 8. Atmanirbhar Bharat Abhiyan - https://indiancc.mygov.in/uploads/2021/08 9. Skill India - https://skillindia.gov.in/ 10. MSDE (Ministry of Skill Development & Entrepreneurship) - https://www.msde.gov.in/ 11. Vibrant Gujarat - https://www.vibrantgujarat.com/ 12. NABARD - http://www.nabard.com/ 13. PAN Registration (NSDL) https://www.onlineservices.nsdl.com/paam/endUserRegisterContact.html 14. i-Hub Gujarat - https://ihubgujarat.in 15. GSTIN Registration - https://reg.gst.gov.in/registration 16. DGFT (IEC Code) - https://www.dgft.gov.in/CP 17. Mudra Yojana - https://www.mudra.org.in/ ## GUJARAT TECHNOLOGICAL UNIVERSITY ## Program Name: Diploma Engineering Level: Diploma ## Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up 18. Export-Import Portal - http://niryatbandhu.iift.ac.in/exim/ 19. NSIC - https://www.nsic.co.in/ 20. District Industries Centre (DIC) - https://ic.gujarat.gov.in/dic-contact.aspx 21. EDI India - https://www.ediindia.org/ 22. Centre for Entrepreneurship Development (CED Gujarat) - https://ced.gujarat.gov.in/home 23. NIESBUD - https://www.niesbud.nic.in/ 24. Startup Talky - https://startuptalky.com/list-of-government-initiatives-for-startups/ 25. Invest India - https://www.investindia.gov.in/startup-india-hub 26. Indian Chamber of Commerce- https://www.indianchamber.org/ 27. FICCI- https://www.ficci.in/api/home 28. GCCI- https://www.gujaratchamber.org/ ## (c) Suggested Project List: 1. Entrepreneur Traits and Behavior Modelling 2. Various State and Central Entrepreneurship Promotional Schemes and Start-up Policies 3. Business Model for a Startup and study of Unicorns 4. Make your own Product / Service portfolio/ Proposal with USP, logo, advertisement (print, radio, and television), jingle, packaging, labelling and branding for it. 5. Work as a leader/a team member (while doing a micro-project) 6. Practice ethics and consider methods/ processes that reduce waste and/or possibly conserve environment in designing a new business till its commercialization. ## (d) Suggested Activities for Students: 1. Prepare a collage for 'Traits of successful entrepreneurs'. 2. Take Interview of at least four entrepreneurs and identify common traits. 3. Mock Business Model - design USP, brand name, logo, and advertisement. 4. Develop your own website to share strengths and weaknesses. 5. Visit industrial exhibitions, trade fairs and prepare reports. 6. Present your Dream Start-up story as a seminar. 7. Analyze two products from Shark Tank program. 8. Develop two products from household waste (attach photographs) 9. Choose any product/ advertisement and analyze its good and bad points/ cost sheet/ supply chain etc. (individuals should select different ads) 10. Compare schemes for entrepreneurship promotion of any bank. 11. Organize industrial visit and suggest modifications for process improvement. Conduct a market survey for a product /project before visiting. In the visit collect data on machinery specifications, price, output/hour, power consumption, manpower requirement, wages, raw material ## GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Diploma Engineering Level: Diploma Branch: All Subject Code: DI04000081 Subject Name: Entrepreneurship & Start-up requirement, specification, price, competitor's product price, features, dealer commissions, marketing mix etc. Make a detailed report at the end of the visit 12. Select a social cause, set objectives, plan and work for its accomplishment. Find details about some famous NGOs. **************